Swizz Beatz Named Vice President Of Creative Design And Global Marketing For Lotus Cars

Swizz Beatz For LOTUS

Swizz Beatz is taking on a new venture now that he's been named the Vice President Of Creative Design and Global Marketing for a line of high-end luxury sports cars.

British car company Lotus has announced Swizzy as the newest member of their team and has released a statement on their new ties to the producer.

Speaking on Beatz, the company posted on their website three reasons why he's up for the job.

" 1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter.

2. Like our cars, he's multi award winning: This year he shared a Grammy Award with Jay-Z.

3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys."

Beatz is also working with Reebok on their Reethym of Life campaign.