Carmelo Anthony Unveils Boost Mobile Billboard

When Carmelo Anthony signed with the New York Knicks, many believed that his opportunities to gain endorsement income would increase greatly with his new team; and they were right.
Carmelo has recently signed an endorsement deal with Boost Mobile, who will focus their marketing mainly in the Big Apple, beginning with a 128-foot tall billboard of Carmelo on 33rd and Ninth Ave. When his son Kiyan first saw the ad, he reportedly said:

“Daddy, you’re taller than the building.”

This isn’t Carmelo’s first time at a big time ad; his Brand Jordan billboard is on 34th and Seventh Ave., not too far from his current Boost Mobile feature. Carmelo says:

“It was crazy for me to see the Jordan one. It was right there in the middle of everything. Then to see this one, I can’t really put it into words.”