Instagram
users have embraced the application’s just-released video feature by
uploading 5 million videos in the first 24 hours of the feature’s
availability, a company representative told CNET.
Thursday, Facebook-owned Instagram added video to its iOS
and Android applications, enabling users to capture moments in a new way
by shooting and sharing up to 15 seconds of video, with effects-filters
available and footage stabilized during the uploading process.
The feature, which bears a resemblance to Twitter’s Vine application,
seems to be an early hit with Instagram’s 130 million active users,
who, in the first eight hours, uploaded so many videos that it would
take a year to watch them all.
At peak, Instagram users uploaded 40 hours of video per minute. The
climactic moment came Thursday night as the Miami Heat defeated the San
Antonio Spurs during the NBA Finals, the representative said.
The initial numbers suggest that Instagram can bring video sharing to
the masses, which historically has proved a difficult task for other
app makers.
Not everyone is enamored with Instagram’s newest dimension. Apple
pundit and widely followed technology blogger John Gruber said
that video makes Instagram worse.
He criticized video on Instagram for being slow to load and ruining
the service’s simplicity and focus. “Thankfully there’s a setting to
turn off ‘Auto-Play Videos;’ otherwise I’d abandon ship,” he said.
Source: cnet.com
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