Pharrell Williams has entered the liquor business, ladies and gentlemen! He recently partnered with Diageo (the alcohol company behind Diddy’s Ciroc Vodka deal) to release an alcoholic drink geared towards women. Last night, he hosted a very posh launch party for his new liqueur ‘Qream’ at a private residence outside of Los Angeles. Celebrities such as Sanaa Lathan, Venus & Serena Williams, Lauren London, Eva Marcille, Rosa Acosta, Rob Kardashian, actor Jessie Williams and more were spotted sipping on ‘Qream’ cocktails throughout the night while enjoying a live performance by Robin Thicke.
While on the scene, Pharrell
gave us the scoop on the new drink:
I was afforded this opportunity by Diageo and I decided to just look at the market and see what I felt like who was being served and I felt like it was the women. I just want to bring back the indulgence and not make you feel fat every time you look at a bottle or have to ration out what your day is going to be in the morning after you’ve had a couple of drinks. I’m not much of a drinker but I felt like if I could make something I like the taste of it then it would be something [the women would love too.] It’s lactose friendly. It’s for everybody but I wanted you guys to be happy first.
The name of the drink derived from it being a cream liqueur, using a Q in the spelling, for ‘Queen’.
Check out a few photos from the star studded event below:
Serena Williams and Eva Marcille
Dhani Jones and actor Jesse Williams
Model Rosa Acosta
Lauren London and Rob Kardashian enjoyed some laughs
Robin Thicke performed a few hits.
Model Dollicia Bryan
Former Pussy Cat Doll member Melody Thornton
Pharrell greets Lauren London, Rob Kardashian and Capricorn Clark
Actress Sanaa Lathan
Eva Marcille sippin’ on Qream while Pharrell tells her a little about the product. The drink reminds us of strawberry milk blended with vodka. Delicious!!!
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