Diddy has embarked on many endeavors over the last two decades including a music label, clothing line, producing several tv shows and part ownership in a liquor brand and now he’s developing a new television network to add to his resume. (How does he find the time — team no sleep!) He recently joined forces with Comcast to develop Revolt, a music and news cable network with nonstop social media updates from around the world in real time. Watch out MTV and BET.
When Comcast was working out their deal with NBC Universal, they made a promise that they would integrate more minority-owned channels, and Diddy is one of the four to launch between July of this year and January 2014. Magic Johnson will also launch a network called Aspire in June, which will feature positive, uplifting images of African Americans 24 hours a day with hopes of offering more opportunities to Black actors and actresses in Hollywood.
In a statement to AllHipHop.com, Diddy said he’s ready to “usher in a new model of television”
“I’m honored by the opportunity to be part of this effort to bring diverse programming to the masses. Marked by this partnership with Comcast, my hope is that this new network will spark a revolution in entertainment and encourage other media and communications companies to bring Revolt to their audiences.”
“The opportunity to create a home for music, artists, and fans to communicate in an authentic way is truly unique. Revolt will celebrate and recreate the platform that helped launch my career, and give the world a new way to experience music on television.”
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