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Wednesday, November 14, 2012

Oprah’s Expanding Her $2.7 Bill Business To Organic Food And Bath Products



Oprah will be making products that come straight from her farm in Maui and trademarks for ‘Oprah’s Organics’, ‘Oprah’s Farm’, and ‘Oprah’s Harvest’ all have applications open.
According to The Daily Mail, the potential names will be used for bath soaps, sunscreen, massage oils, hair products, organic salad dressings, and frozen vegetables, soups, beverages, and snack dips.
The Oprah empire already includes a television network, satellite radio show, lifestyle website, magazine and even a school in South Africa.
Now, it looks like media mogul Oprah Winfrey, 58, is delving into the world of organic products.
Several applications to trademark ‘Oprah’s Organics,’ for bath soaps, sunscreen, massage oils, hair products, as well as organic salad dressings, frozen vegetables, soups, beverages and snack dips, were filed late last month according to the U.S. Patent and Trademark Organization.
Applications for an ‘Oprah’s Farm’ trademark for a beverage and catering service, as well as ‘Oprah’s Harvest’ were also recently submitted – the addresses of which include the Wilshire Boulevard location of Ms Winfrey’s business and the Chicago offices of Winfrey’s Harpo Inc.
Her $2.7billion empire also includes a girls’ school in South Africa, as well as hundreds of acres of land in Maui, which include a large farm and a bed and breakfast.
A representative for Ms Winfrey told The New York Post: ‘The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.’
Ms Winfrey, who has spent most of 2012 splitting her time between her new home base since she left Chicago, in Montecito, Calififornia, and New Orleans, where she is starring in a film called The Butler, opposite Forest Whitaker, due out in 2013, topped Forbes’ list of highest-paid celebrities this year earning an estimated $165 million.
At age 41, Winfrey had a net worth of $340million and replaced Bill Cosby as the only African American on the Forbes 400.
The philanthropist continues to support educational causes, spending over $100million on her Oprah Winfrey Leadership Academy for Girls in South Africa.
As of 2012, Winfrey had also given over 400 scholarships to Morehouse College in Atlanta, Georgia.
Between 2004 and 2010 she ranked among the 50 most generous Americans, and according to Forbes, her lifetime giving is estimated at $400 million.

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