Latin rapper Pitbull is the latest hip-hop artist to fall in line with an international alcohol brand, staking equity in the spirits company, Voli Vodka.
Pitbull will also serve as the brand's official spokesperson and ambassador, for the ‘light' vodka line.
Voli's distributors plan to piggy back of Pitbull's raving popularity, especially among Latin consumers.
“We are thrilled to welcome Armando [Pitbull] into the Voli family as our partner,” says Voli CEO Adam Kamenstein.“No artist brings more energy, talent and creativity to everything he does. Both the Pitbull and Voli brands are exploding, so now is the perfect time to join forces."Voli Vodka is a low calorie spirit produced in Cognac, France and is available in most major markets in the United States and will be available nationwide by this Fall.
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